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5 Things I Hate About Rushed And Cheap Posters by Lynne Saarte
Going for posters that are cheap and fast is something that I hate. That is why I always recommend to people that they must time and pace their development process right for their own color posters. While you might think this is overkill for something as simple as cheap posters, let me tell you that printing posters cheaply can have tons of consequences for you and your process of marketing using these prints.
So let me tell you about the seven things I hate about rushed and cheap posters. Just check the list below so that you can discover exactly what you will need to be careful of as you develop these prints. You will not want to incur too much of the bad consequences of cheap posters.
1. The size.
Cheap posters are small. That is one of the worst things that can happen to a poster. Being small means having poor visibility and of course a lesser chance of getting noticed by the key audiences that the posters need. That is why I tend to not choose the smallest poster template, even if it means spending a bit more in poster printing. You will not want your posters to go unnoticed, that is why it is best to avoid going too cheap in terms of size.
2. The colors.
Another thing I hate about cheap posters are their colors. Most cheap posters have very off or very faded colors as a consequence of cutting cost. While you do save tons of money because of this, it also makes your posters a little bit less exciting and engaging.
Try to avoid this as well for your cheap posters. If you do intend to cut costs in terms of the color inks in poster printing, my best suggestion for you is to use spot colors or just go for classic black and white. Spot colors allow you to pay for only specific colors if inks which are cheaper. Use them for text and borders and you can already have something good.
Going black and white also has its advantages. It has that nostalgic or classic feel that is always nice with posters. Use the right contrasting photographs and you should have a great looking poster. Use both techniques with taste and you will not have to worry too much of the colors of your cheap posters.
3. The paper.
The paper quality of cheap posters is also something I do not particularly like. They are typically thin, rough and downright flimsy. They absorb water too much, are easily folded and sometimes easily torn and cut as well. They would not last too long outdoors. So this can really limit you in terms of the scope for your poster printing campaign. It is best of course to spend a little bit more if you can on the paper materials for your posters to at least a significant amount of time outside.
4. The fonts.
The fonts of cheap posters are typically bad because they use the standard type fonts that are built into most software. The worst posters have Arial or Times New Roman fonts that are just too common or too boring for people to notice. Never allow your posters to be this way. Use fresh and more distinct fonts all the time for poster printing.
5. The picture.
I hate the pictures of cheap posters. Not only are they fuzzy and are in low quality, but also they are unoriginal as they use free stock photography as well as clip-arts. If possible, please try to avoid this. Just borrow a digital camera or ask someone for a favor to do some simple graphics for you. The more original and distinct, the better for your posters.
Now you know all the things I hate about cheap posters. Chances are good that if you try to avoid the above features and balance out your designs, your posters will become beautiful, effective and still quite affordable.
For comments and inquiries about the article visit: Posters
About the Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
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January 8, 2012 11:18 am
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